Morris Garages

Proposal for

Morris Garages (India)  

Industry

Automobile

Overview

This independent proposal reimagines the MG app, offering a side-by-side comparison of its current design and our modern, user-focused redesign. The goal was to enhance functionality, streamline the user experience, and align the app with MG’s forward-thinking brand.

 By showcasing a before-and-after approach, this proposal highlights how thoughtful design can transform the app into a more seamless and engaging platform. While not initiated by MG, the designs reflect an innovative vision for elevating the digital experience for their users.

Brands for ui

Hi, how are you? Let’s talk about giving MG’s app a little breathing room—nothing drastic, just a thoughtful nudge toward a smoother, more modern experience. MG’s brand is iconic, timeless, and carries a legacy that doesn’t need reinventing. So, we didn’t. Instead, we zoomed in on the user interface, asking: How can we make this feel even more intuitive, engaging, and true to MG’s forward-thinking spirit?

Our approach was simple: respect what’s already working and enhance it with subtle, purposeful tweaks. We started with the existing logo and color palette—those bold, unmistakable markers of MG’s identity—and left them untouched.

Icons: A Touch of Clarity
The current icons are functional but can feel a bit heavy in today’s fast-moving digital space. We streamlined them—keeping their core shapes intact but refining the lines for a cleaner, more minimal look. Think of it like polishing a classic car: the silhouette stays the same, but the finish feels fresh.

Typography: Subtle Personality
 For fonts, we didn’t stray far from MG’s vibe but opted for a typeface that breathes a bit more. We swapped in SF PRO DISPLAY, slightly tweaking weights and spacing to improve readability without screaming for attention. It’s still bold where it needs to be—think headlines that echo MG’s confident tone—but softer in the details, letting users focus on the journey, not the text.

This isn’t about rebranding MG—it’s about letting their app catch up to their vision. By keeping the bones of their identity solid and layering in these quiet refinements, we’ve crafted a UI that feels both familiar and forward-looking. It’s MG, just with a little more room to shine. Ready to see the difference? Let’s flip to the comparisons.‍

COMPARISONS

Research and Discovery: Shaping the Future of Insights

Let’s take a look side by side—here’s where the MG app is today, and here’s where it could go tomorrow. Our goal wasn’t to rewrite the story but to refine the experience, making it more seamless and engaging for users while staying true to MG’s bold, forward-thinking vibe. Check out the current design next to our proposal, and see how a few thoughtful tweaks can shift the journey.

Current Smart Drive Analytics
 – Informative but Densely Packed

The existing "Smart Drive" screen provides valuable insights, but its cramped layout makes data hard to interpret. The lack of spacing and visual hierarchy can overwhelm users and limit engagement.

Proposed Smart Drive Analytics
 – Clear and Intuitive

Our redesign organizes key data into interactive tiles, offering a clear presentation that enables quick insights. Clicking a tile reveals more details, streamlining the experience and enhancing user engagement.

Current My Profile Screen
– Simple and Functional

The current "My Profile" screen provides essential features for managing user information but feels standard and lacks the premium experience aligned with MG's luxury brand. While functional, there's an opportunity to elevate the design to better resonate with MG’s high-end offering.

Proposed My Profile Screen
 – Elevated and Engaging

Our redesign infuses the "My Profile" screen with luxury and sophistication, aligning with MG's premium lineup. The polished layout includes a social feature that fosters community, enhancing user engagement. With refined aesthetics and improved usability, this reimagined screen offers a seamless digital experience that reflects the brand's values.

Current Home Screen
– Functional but Underutilised

The current home screen offers basic functionality but lacks visual impact. With excessive unused space and a scattered layout, it fails to create a cohesive flow that showcases MG's impressive vehicles.

Proposed Home Screen 
– Bold and Intuitive

Our redesign transforms the home screen into a striking visual experience, featuring a bold image of the car as the focal point. Each element is strategically placed for intuitive navigation, enhancing functionality and aligning with MG's luxurious identity for a more engaging user experience.

REFLECTIONS & LEARNINGS

What We Discovered Along the Way

Redesigning the MG app—even as a proposal—taught us a lot about balancing legacy with progress. We set out to reimagine an app for a brand that’s already iconic, not to overhaul it, but to give it a fresh spark. Here’s what stood out as we shaped this vision.
‍
First, simplicity is powerful. Stripping back the clutter in the current design didn’t dilute MG’s personality—it amplified it. Cleaner icons and a more intuitive flow proved that less can do more, letting users focus on what matters without losing that bold MG edge. It’s a reminder that even the most established brands can evolve without losing themselves.

Second, small changes can shift everything. Tweaking typography and refining iconography didn’t just make the app prettier—it made it work better. We learned how much impact lies in the details: a font that’s easier to read, a layout that feels like second nature. These quiet updates turned a functional tool into something that feels personal and engaging—proof that user experience thrives on thoughtfulness, not fireworks.

Finally, this process underscored the value of starting with the user. MG’s app isn’t just about the brand—it’s about the people behind the wheel, digitally speaking. By imagining their needs first, we crafted a redesign that doesn’t just look forward-thinking but feels it too, aligning with MG’s innovative spirit in a way that’s practical and human.

This proposal isn’t the end—it’s a starting point. It’s shown us how much potential lies in refining what’s already good, and we’d love to see where this road could lead with real feedback and collaboration. For now, it’s been a ride worth taking—what do you think we should explore next?

The MG Proposal

Overview

This independent proposal reimagines the MG app, offering a side-by-side comparison of its current design and our modern, user-focused redesign. The goal was to enhance functionality, streamline the user experience, and align the app with MG’s forward-thinking brand.

By showcasing a before-and-after approach, this proposal highlights how thoughtful design can transform the app into a more seamless and engaging platform. While not initiated by MG, the designs reflect an innovative vision for elevating the digital experience for their users.

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